May 23, 2022

What is Brand Photography?

Prior to me expanding my services into brand photography a few months ago, it wasn’t really a niche I was massively familiar with to be honest, and a question I have since been asked rather a lot is ‘what is brand photography?’ So I thought I’d break it down for you and give you some more insight into what it is, why it’s so powerful and important for business owners!

Simply put, Brand Photography is a set of beautiful, bespoke images that perfectly represent your brand story and identity. They usually include photographs of you, and your team if you have one, and can also include your working environment, your processes, your personal life, the behind the scenes of your business, and unique details that tell the story of your brand, as well as images of your products/services. As business owners we spend so long working in our business and there’s always so much that goes on behind the scenes that isn’t shared with potential clients; brand photography allows you to do this in an authentic, natural way, which in turn helps you stand out from the crowded marketplace with professional images that showcase you as the expert in your field. You wouldn’t buy a book or watch a film without reading the synopsis or watching a trailer, and it’s no different for your business; potential clients need to understand and believe in what they’re buying.

How can Brand Photography Help?

Brand Photography images are designed to be used across all marketing, both on and off line, everything from social media, website, email marketing and business cards/brochures/leaflets, to presentations and pitches, profile images on zoom/whatsapp/linkedin etc and office wall art. They also enable business owners to grow brand awareness in a consistent manner, to stand out from the competition, and build that all-important know, like and trust in potential customers, in order to attract more clients and make more sales. 

A set of Brand Photography images also significantly reduces the amount of stress and time spent working out what to post on social media etc, by allowing business owners the ability to plan their content strategy with greater ease by selecting from a bank of ready-made images they already have ready to go.

Many clients also feel a renewed sense of confidence and motivation following a brand shoot, because they’re investing in their business and have images they’re proud to showcase. We shouldn’t underestimate how hard it is to build your own business, it’s a tough slog, usually with a lot of highs and lows, so it’s really important to make decisions which will both serve an important business purpose as well as help motivate and inspire you!

“Your brand is the single most important investment you can make in your business.” 

Steve Forbes

Is a Brand Photography Shoot right for me?

If you own a business, want more visibility, would like to attract more clients and or reduce the time and hassle of thinking about content to post online/in your marketing, then a brand photography is almost definitely right for you, yes!

If you’d like to find out more and discuss how my brand photography packages might help you, simply book an enquiry call below or contact me via the contact form. 

Lots of love

Emma x

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Chloe Peake
Chloe Peake
Emma was our photographer for wedding , she showed up on time, reassured us about everything, she was professional and such a good laugh to talk to and made everything feel so relaxed. She captured the best moments and did everything we asked previous to the wedding. We received almost 500 pictures back and not one picture failed. It was like re-living the day! She has such a talent and it was a pleasure to have her there on our special day! The communication before and after was brilliant. We will definitely be booking with her in the future! Thanks again Emma xxxxx
Hadiza Ismaila
Hadiza Ismaila
Emma did a great job photographing our intimate wedding dinner. She replied quickly to messages, was flexible with delays and last-minute changes, and delivered our photos promptly. She was friendly, great with kids, and captured many wonderful candid moments. We were very pleased with her work.
Lisa Cheetham
Lisa Cheetham
Emma has done a lot of work for us over the last couple of years with mini campaigns and lifestyle shoots. She’s also done all of our team portraits. It’s always fun and relaxing shooting with Emma, we’d definitely recommend her for all your brand and lifestyle photography needs! – Lisa, Beaumont Organic
Tammi Moorcroft
Tammi Moorcroft
Emma took the pictures for my wedding and I cannot rate her high enough. She put everyone at ease straight away, is very bubbly and knew all the best spots for the backgrounds. The pictures are amazing and really show what a fab day it was. Would recommend Emma for any event!
Aqib Khalid
Aqib Khalid
Working with Emma for the photoshoot of my proposal was a pleasure! She is very skillful and having her come early was brilliant as she gave her advice on what would look good for the setup!
clare sime
clare sime
A really great family photo shoot - quick fun and very productive. It was a challenge with 10 grandkids and 5 dogs but Emma made it easy. Really pleased with the results.
Kirstin Yoga
Kirstin Yoga
Emma immediately put me at ease & I feel that she captured the essence of me & my approach to yoga. I felt so calm & relaxed during the shoot I almost forgot that she was taking photos of me!
Jan Birch
Jan Birch
Emma is a creative and inspirational photographer. she captures the beauty in any photograph. Her work is outstanding. She is also so much fun to work with! She brings energy in bucket loads and makes sure everyone feels at ease. She’s super flexible and adaptable even when challenges occur, and wastes no time coming up with a plan B. We’ll definitely be using Emma again and would highly recommend her!” – Jan, Blemish Clinic

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